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Happiness is
Our Business

Society teaches us that happiness is a result, something you achieve or gain through accomplishments.

But a growing body of scientific research shows the opposite. Happiness is a state of mind, an attitude that can be nurtured and nourished regardless of external factors.

In fact, science demonstrates that people who are happy first are more successful later on: they have more energy and show more passion. And their enthusiasm is contagious. This is the foundational idea behind ABSRI: happiness matters now.

We unleash the passion of individuals, teams, customers and others by helping them put happiness first. We harness happiness to make a difference in lives, in businesses—and in the world.

In case you missed this video, here’s a wonderful reminder of why following your passion is an important and valuable key to finding happiness. This beautiful and moving online Adidas ad shows how we make the “Currency of Happiness” possible for each other.

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Businessman Writing the Words "Be Happy"
HAPPY NEW YEAR from all of us at the
Applied Brain Science Research Institute. As it is our goal to help you achieve greater health and happiness in 2017, we’ve created our “Happiness Strategy Guide” that we know you will enjoy. Discover how the four sabotages and strategies of happiness, established in brain science research and affirmed by spiritual wisdom, can benefit you today! Click here to download and explore your Happiness Strategy Guide. 

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While money is certainly a currency we need to survive, when combined with compassion it becomes the currency we need most to thrive! This heart-warming and true story reminds us that we are fundamentally social beings driven by love and kindness! After watching this video, we think you will agree how compassion is one “Currency of Happiness” worth spreading around in the Holidays. Get ready for a pleasant surprise watching these police officers “assault people” in a way that will leave you smiling.

Download Your Free “Happiness Strategy” Guide! 


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woman-shoppingAre the burden and stress of Holiday shopping already wearing you out? Contrary to what you might think and according to a growing body of social science research, the best way to increase the enjoyment, satisfaction and general happiness of yourself and your loved ones is to give them real-life experiences, not material possessions. As we now know, the human brain is fundamentally a “social organ”, and we evolved to become social creatures driven by the need for greater connection, not consumerism. So before you rush out to the mall to purchase the latest electronic gadget for the kids, or a new sweater for your great aunt, or the tired-old fruitcake for your office mates, consider giving an experiential gift. Hope you enjoy our brief video explaining why the key to happiness isn’t in buying more, but in being more!

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Group of six diverse silly adults sniffing asparagus stalks in kitchen. Bowl of pasta and vegetables are on the table.When it comes to savoring happiness, there are some key ingredients we all could use in order to enjoy the veritable feast of life. As you enjoy the start to 2017, let these four key ingredients be your “recipe for health and happiness” in the New Year:

Contribution – Knowing your presence and actions make a difference to others.
Connection – Honoring all who make your life so rich.
Control – Remembering you always have the ability to choose happiness in any situation.
Compassion – Expressing gratitude for all aspects of abundance currently manifesting in life.

To help you better move into the New Year, enjoy our brief video exploring the ingredients of happiness.

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Golden Retriever dog giving paw owner, closeup photo

The fundamental challenge we currently face as a society today is that many of us are operating out of our primal & “tribal” brain—the evolutionary part that reinforces our differences and perpetuates disdain of the “other” as the enemy.  Current research in brain science and behavior suggests another powerful truth—the key to forging real solutions is in finding common ground by cultivating shared compassion. This heart-warming and wonderful video teaches us that no matter the candidate we voted for in the recent election, our mutual love for “man’s best friend” is one thing that unites us all. Enjoy this VIDEO and feel free to share

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Ballot Box With Hand VotingWhen it comes to how we vote, there’s one thing the pundits can predict with certainty—the political brain is an emotional brain! Contrary to what we might think, it is your emotional brain, not your rational brain, that ultimately decides what you do in the voting booth. Anyone who keeps up with the news can tell you that politics, like religion, is an emotional trigger that greatly affects human behavior and decisions. Brain science studies consistently show that our primal emotional instincts play more of a role in deciding how we choose our candidates or vote on referendums than any of the facts, figures, and policy points. It’s exactly why candidates and campaigns spend inordinate amounts of money on TV ads, billboards and on social media—they all are affective strategies that tap into your base emotional centers of the brain! No matter if you plan to vote Republican, Democrat, Libertarian or Green, enjoy this interesting video explaining how your emotional brain will be “pulling the lever” behind the curtain on Election Day!

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Businessman Writing the Words "Be Happy"

I bet most of you recognize the importance of having a sound strategy in place for your finances, health, career, and even for your children’s future, yet how many of us have a happiness strategy for life? More research in brain science is affirming what spiritual wisdom has always known—people who adopt a Happiness Strategy experience greater resilience under stress, enjoy more calm in a world out of control, and derive more meaning from life. Ultimately, embodying a Happiness Strategy promotes authentic wealth and wellbeing, for both self and society! Join us for our next Happiness Strategy seminar Dec. 3rd here at the Applied Brain Science Research Institute in Southern California. Learn more and register here.

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So what do Albert Einstein, Paul McCartney and Emile Brontë all share in common? They all recognized the power of a creative mind and the importance of regular downtime. Many of the greatest achievements known to humankind from the Theory of Relativity to the greatest pieces of literature appear to have been Delivered in a Daydream. So how can letting our minds meander benefit us at school, work or on the field? More research on the brain affirms how regular afternoon naps, walks in the park or mini-meditations enhance productivity, boost concentration and augment memory. Enjoy these helpful tips on how your brain benefits from more fun and play in our popular blog series in the Huffington Post.

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NatureImageA growing body of research now believes the powerful idea that because humans evolved in nature our brains must also be wired to connect with nature. Do you ever wonder why spas, yoga studios and online meditation videos often play sounds of chirping birds, ocean waves, or soothing rain? It has to do with the remarkable concept that our brains are “naturally” happy and thrive in the great outdoors.

Alarming statistics indicate that American kids on average spend more time in front of a TV or computer screen (1,023 hours per year) than they do learning in school (900 hours per year).  The situation has become so dire that researcher and author Louv has appropriately coined the term “Nature Deficit Disorder” to capture the seriousness of the problem.

It is a curious sign of our times that even as young people are more adept in using Facebook, Twitter and the Internet than their parents or older relatives, they are also becoming more dependent on that very same technology to the point of social isolation.

Read more about the immense healing benefits of nature in my recent Huffington Post Blog co-authored with quantum physicist Menas Kefatos.

Facebook – Dr. Jay Kumar
Twitter – docjaykumar

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